In yet another win for Ugandan filmmakers, M-Net and MultiChoice have launched another channel that will carry Ugandan content.
According to the Pay-TV giant, the new channel – Pearl Magic Loko – which went live on Wednesday “is where Luganda will reign supreme”, boasting content dubbed in Luganda.
Viewers can access the channel on DStv Channel 142 and GOtv Channel 315.
In a statement released Wednesday, MultiChoice Uganda says the new channel’s tagline ‘Tuli Ku Ground’ (‘we are on the ground’), encompasses their ambition to be rooted in Uganda and offer accessible channels, packed with a wide selection of world-class local entertainment.
The Uganda communications Commission Executive Director, Eng. Irene Kaggwa applauded MultiChoice Uganda for the continued efforts to provide local content for Ugandans in a language they understand.
“We recognize the contribution MultiChoice continues to make on the local content front in the film industry in Uganda and appreciate the commitment to ensuring Ugandans get great entertainment and opportunities for youth that add value to the industry as a whole,” she remarked.
Pearl Magic Loko channel head, Margaret Mathore says: “We are thrilled to launch yet another fantastic and exciting channel for our viewers. This is aimed at providing the best African stories to a mass audience at an affordable price. Lowering the barriers to access for top-tier entertainment is important to us as a channel and as a business. In addition to Ugandan shows, we have extended the offering to include award-winning content from countries including Zambia, Tanzania and Nigeria”.
Some of the headline shows that will air on the channel include Nigeria’s Dilemma, about two estranged lovers brought back together by fate after a cruel separation; Tanzania’s Huba, which follows couples whose relationships are in turmoil, ultimately testing the belief that love conquers all; and Zambia’s Mpali, the drama about a rich and powerful polygamist who marries yet another woman, much to the disbelief – and anger – of his wives and children.
Original Ugandan productions that Pearl Magic Loko viewers can enjoy include Sesiria, Date My Family Uganda, The Honourables and Mizigo Express.
The channel is available to subscribers on the new, DStv Lumba package.
Pearl Magic Loko adds to MultiChoice’s growing palette of local content channels, the others being Maisha Magic Movies launched in 2021. The others are Pearl Magic (2018) and Pearl Magic Prime (2021). All these showcase Ugandan culture; from film, television, lifestyle and music.
This month, MultiChoice unveiled 3 TV shows – Take Me Back, Kan-see-me and Juniors Drama Club – on Pearl Magic Prime.
Rinaldi Jamugisa, MultiChoice Uganda PR & Communications Manager says being the best African storyteller is not just a slogan for MultiChoice, “it’s a reality we bring to our treasured audiences”.
“Ensuring that stories are told in local languages and allowing for a wider audience to enjoy the country’s favourite shows in their own tongue is key. That’s why the addition of Pearl Magic Loko is so important,” Jamugisa said of the latest channel addition.
